From Admiral to Adidas, a Leicester City journey in kit supply
DATE: 20.06.2018 - THE CUNNING FOX - BLOG
Leicester City will this season be
playing in Adidas kitwear. The number of
different kits are many and we have gone down memory lane all
the way back to 1976 when Admiral got our attention
The 1976-77 season was a bit special, because this was the first
time ever that a Leicester City team played in kitwear showing the
logo of the supplier / manufactor on the shirt. Admiral will never
be forgotten, what a grand kit and it was really modern in those
City played in the Admiral kit for four seasons, before changing to
Umbro in 1979. City had experienced a bit of up's and down's with
the Admiral kit. City were relegated in Admiral kits, by the time
they were back up again they wear in Umbro.
The experience with Umbro was the same, going down and in fact up
again, before they changed it all back again to Admiral, with that
blue kit with white stripes. The first season back at the top was a
bit troubled in the start, but it all worked out well.
Admiral stayed as supplier during most of the 80's. Sponsors
appeared on the shirt, with beer brands as Ind Coope and John Bull
covering the front of the shirts. From 1987 Walkers Crisps became
sponsors. They stayed as shirt sponsor until 2001.
During the years with Walkers Crisps as sponsors, Scoreline, Bukta,
Fox Leisure and Le Coq Sportif were kit suppliers. Then during the
start of this century a number of new suppliers such as JJB, Jako,
Joma and Burrda all had their run.
During the time after Walkers Crisps, LG, Alliance Leicester and Top
Tiles had their years. King Power became shirt sponsor in 2010 and
has been since then.
Leicester City changed to Puma in 2012. The change to Adidas is one
we really didn't see coming, but in a way they are the kings of kit
and sportswear supply, so to see the club playing in this type of
garment is just great.
The new shirt is also very nice, but would have seen it without
golden stripes, don't belong on a Leicester City shirt. It should
only be blue and white, no other colours in the shirt, enough with
yellow in the badge.
A change for the better and one of the best shirts ever. Adidas
knows how to make football kits. A number of teams are winning in
Adidas, so if that is a sign, then we will of course be satisfied.
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