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Over the years you have seen football clubs changing colours on their away and third kits looking as carneval outfits and in real not able to understand what building a brand has to do with those type of priorities. To build a strong brand you need to be in line with colours as they are massive symbols of identification.

Leicester and other clubs needs to build their brands stronger as they decide on colours and crests that really shine and have massive effect when recognized.

Continue reading “Why PL should freeze colours of kits so that Leicester and other clubs can build even stronger brands” →

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Being well informed and having a grand overview of scouting and partnerships in Scandinavia, Leicester might not have the best connections in this area of football.

Leicester have over the years missed out on grand signings and ignored potential bargains of players such as Martin Ødegaard, Erling Braut-Haaland and Zlatan Ibrahimovic. All players would have been approachable for Leicester but instead other clubs acted in front.

Continue reading “Leicester missing out on grand talent as they are not looking fearless of polarbears and sailing the north sea” →