Recently, several Leicester outlets, fan groups, and media organisations have reported on an unfamiliar figure in the world of sports. According to these outlets, this person appears to be experienced in porn publishing industry, as well as having other occupations in life.
Leicester sponsor BC Game has attracted attention with this stunt. The person involved is Eva Elfie, who has previously appeared in advertising campaigns for Serie A club Venezia.
In the past the betting platform has also build other connections to a lot of different celebrities, one being former former Brazil, Arsenal and Chelsea defender David Luiz among their ambassodours.
So why are Leicester as a club often in this controversy, not really very pleasent to see how fans are drawn in different directions and having a lot of opinions about almost every affair done by this football club.
Leicester fan group Foxes Trust, with their 700 members, often speaks publicly about the club. They recently also shared their concerns about this latest BC Game stunt.
The problem with shirt sponsors are not anything new in the life of Leicester. They have been sponsored by beer labels, electronics, crisps, insurance, tiles, gambling companies and the taxfree brand.
The club has made a pubilc announcement regarding the matter, but we do not really believe this having any type of impact.
Leicester City Football Club recognises the concerns raised about recent developments involving our Principal Partner, BC GAME.
— Leicester City (@LCFC) November 6, 2026
We have raised these concerns directly with BC GAME and are working with the company to explore a mutually acceptable resolution.
Given the ongoing… pic.twitter.com/1saRXAjnMy
The fact that Leicester as club have an agreement with a gambling company is nothing new, earlier and in their Premier League years, having Parimatch as a sponsor. They are more or less the same type of company as BC Game, but no fan voice of concern back then, when results and league situation was far from what it is today.
We believe the club will address the problem, take the appropriate action and hopefully this can just be dealt with as it should.
Our headline also mentioned the shirt colours, as Leicester City recently launched a new white kit with green details. The Adidas Leicester City 2026–27 third jersey features an off-white base with green vertical pinstripes on the front. The collar, sleeve cuffs, and three stripes on the shoulders also come in green.
The shirt’s standout feature is a minimalist green fox head emblem instead of the club’s usual full-colour crest. The Adidas performance logo is also green, while the men’s kit features BC.GAME sponsorship and the women’s kit displays King Power.
As a Leicester fan, you would love to see them in the all-white kit. The traditional blue kit with white shorts, along with the black kit featuring a blue ribbon, completes the top three best Leicester shirts in our view.
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