How Red Bull have become a first choice counterpart in football transfers

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We all know how Red Bull in present years have become a massive force in football. They nurse forward talent and have taken the role as guards at the gate, where it is and has been a massive gap. They also have a great business modell for their football challenge and their unique niche. They will continue to be first in line to deliver the best players to the top establishment of this fantastic game.

In front of this season Leicester City recruited two players from the Red Bull system. Ademola Lookman joining from Leipzig and Patson Daka from Salzburg. The two clubs are the European representatives of the Red Bull system. New York and Sao Paulo based Bragantino being the Red Bull parties of North and South America.

When Leicester City look for talent they are today in the market where Red Bull have found their unique place, and they have a great pond of the top clubs in Serie A, Bundesliga and La Liga as well as the 20 clubs in Premier League.

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Sao Paulo based Bragantino was taken over by Red Bull 100% in 2020 with a sponsor deal established in 2019. Bragantino have this season reached the final of the Copa Sudamericana. In their first season with Red Bull as owners they got promotion to the top flight.

Red Bull rotate managers between their clubs and one to watch is current Leipzig coach Jesse Marsch. He has been head coach of New York and Salzburg and also had the the assistant manager role at Leipzig previously, before he in front of this season was moved from Salzburg to Leipzig to take over from Julian Nagelsmann sold to Bayern Munich for a fee of €25 million.

While most clubs are sacking their managers, Red Bull clubs sell them on or just move them around inside their own system, before the big guns comes to hire them. Ralph Hasenhuttl was previously in charge of RB Leipzig before given the green light to join Southampton in 2018. He is still at Southampton and soon three years since he arrived.

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Players are no different and looking back in the mirror a few years you do find a long list of very interesting names being at some time on their route to stardom at a Red Bull club. Erling Braut Haaland, Saido Mane and Timo Werner are all of them with a past of RB. Great step for all three before sold to other clubs and getting a good learning and much time on the pitch as their careers today are flourishing at the very highest level.

Looking a bit into Red Bull and their policies of business in football you can’t be nothing else but impressed. They are building great fondations and can be seen as development machines not only for players but also in the trade of managers.

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With the gaurds at the gate role you will always be able to win the best talents not allready picked up by the big guns and when brought into the Red Bull environment evolve even more.Then to sell your best players on for huge amounts makes the flow fantastic as new great prospects are coming through. Daka, Mane, Keita, Werner are just four, so to join a Red Bull establishment in football might be lucrative for your career as we have seen with a great number of players.

So for all those looking at Red Bull as plastic, they might be comparing history to other clubs, but for the sake of football and bringing the game forward for players and manager they have shown they are in this business with a purpose and grand philosophy.

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