Leicester minor role in building the brand Erling Haaland as his move to Man City and Premier League became reality

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Riyad Mahrez, Jamie Vardy and Patson Daka all had their impact on the route of Erling Haaland reaching Manchester City. Steve Walsh once said he also had his eyes on him at a very early age, recommending Everton to sign him.

Norwegian newspaper Dagbladet has lately published a story about Erling Haaland and how his short meeting with Riyad Mahrez made him decide on joining Man City.

Mahrez bumped into Haaland when both were on holliday, and clearly the former Leicester man never made any secret of his desire to get the Norwegian goalscorer on board, telling him how well everyhting worked at The Etihad.

There also other relations to Leicester that has been quoted by Haaland, talking of Jamie Vardy as a massive inspiration on how to get into special situations to score goals. Studying Vardy has been one of the things Haaland have done to get to his level which far of and beyond the goalscoring of our special man.

Haaland played alongside Patson Daka at RB Salzburg as the two has seen a different path since then, Daka joining Leicester and Haaland moving on to Borussia Dortmund and last summer to Man City.

The work done in the scenery of Erling Haaland should not be faulted as the brand grows into a multie billion business. The focus on details and using every goal he scores for what it’s worth being part of this industry, and of course, trying to protect the player in the best way possible to be able to consentrate fully on his job and not being disturbed by interests of all kind.

Dean Smith started his interim period in charge of Leicester with a visit to The Etihad and in 45 minutes Erling Haaland had his two goals scored to reach a total tally of PL hits to 32, and then going level with Mo Salah, as a record goalscorer in this league’s history. Luckily Pep decided to take off Haaland after first half, something that gave Leicester a chance to come back, but still losing the game 3-1.

The fact that he changed his name from Håland to Haaland is no coincidence, with that letter only used in the Norwegian language. This is fully part of the brand build up around this phenomena as his goalscoring goes on to a level we all thought was unrealistic, even when we did experience him scoring 9 goals in one match four years ago for Norway U.21 vs. Honduras.


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